Show Them the Money! (Or at Least the Marketing Performance Report)

In two previous blog posts (Five KPIs to Track and Marketing Accountability from the Lead Up), we laid out an analytic framework for evaluating a company’s marketing performance. In this post, we will discuss how to showcase the fruits of that labor in terms of useful, actionable marketing performance reports.

The ideas presented here are based on Act-On’s own quarterly marketing performance review, with a few changes to make the information more broadly applicable.

Read more here.

 

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