In a previous blog post, Creating a Marketing Plan That Won’t Die a Slow, Miserable Death, we looked into how to go about planning for an upcoming year or quarter. In this post, we will focus on how to bring all these planning efforts into reality through day-to-day activities. Many companies miss this crucial step. Their good plans sit on the shelf (or the server) untouched, becoming the major reason why most planning exercises go to waste.
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